GO TO MARKET
Too often, businesses attack a market in disjointed ways. The message, the metrics, and the means can be built by different leaders with different ideas and different goals. The result could be separate teams claiming victory, but your company loses the game.
We start with revenue growth in mind, study your market, and then help build and execute the plan that brings sales, marketing, and account management teams together in synch. That's what Go-To-Market means.
BRINGING YOUR CONCEPTS TO ACTION
LAUNCHING GROWTH PLANS TO ADDRESS A CHANGING MARKET
Markets change, technology changes - more rapidly than ever. Your business needs to adapt and think how you can obtain the growth you need with the right model, the right team, the right tech, and the right profits.
Siloed thinking won't work. We can help you build an end-to-end growth plan. We'll understand your customer economics and build a revenue plan that considers all acquisition channels across marketing to sales.
Together, we can build and launch a tailored approach that will achieve the growth you need.
SERVICES
Helping Your Company Grow
REVENUE GROWTH PLANNING
How to Grow in Evolving Markets
Leveraging my years of leading revenue campaigns, I help my customers understand their market and customer dynamics and think through the right approach to market. From the latest approach in digital marketing to building a productive sales process, we'll find the right approach for your business.
REVENUE GROWTH EXECUTION
Shepherding your Team to Growth
A good plan needs good execution to pay off. As an outsourced CRO/CMO, I help my customers put their plan into action - assessing talent, bringing in needed support and putting the right KPI framework in place for all to communicate on progress. After building multiple successful global teams in may career, I hope to bring some organizational leadership to yours.
PAST GROWTH ACHIEVEMENTS
LAUNCHING A NEW BUSINESS
Veem was a Series A B2B Global Payments Start-Up with some well known VC backers when I joined. As the Chief Revenue and Marketing Officer, I broke down early customer behavior and built out a multi-channel acquisition plan across Sales, Marketing and Business Development. Four year laters Veem went from 100s of customer to over 150K.
MASSIVE DIGITAL TRANSFORMATION
Western Union's digital business was stuck and losing share to nimble digital pure-plays. As the Chief Revenue Officer of Western Union's new Digital Division, I redefined the digital customer profile and put forth a new acquisition strategy. After building a global Marketing and Business Development organization, we were able to triple our business in under four years, becoming #1 in all 34 countries we served.
UNLOCKING GLOBAL DEMAND
PayPal was recently acquired by eBay when I joined them and was focused solely on domestic use cases. Through deep data analytics, I was able to uncover the customer demand for using PayPal to buy goods from other countries. A four year campaign across Product and Marketing went to balancing supply and demand, untapping a huge eBay Inc growth driver that delivered $100Ms of revenue.
ABOUT ME
CREATING NEW REVENUE STREAMS FOR OVER TWO DECADES
I've had the honor to help both large companies and nimble start-ups launch multi-million dollar revenue streams. Over my career, over a billion dollars in new revenue was gained under my watch. As a 4x CRO, I built successful teams across sales, marketing, and business development. I've often been at the leading edge of innovation, introducing new and faster payment methods for consumers and businesses across the world. I'm eager to share my experience in understanding markets, breaking down customer behavior, and building winning organizations.
TESTIMONIALS
I was impressed by how quickly Frederick was able to assess the market and lay out a plan. We learned a lot in a short amount of time and I hope we can continue to work together in the future.
Bill Harris, Client, Former CEO of PayPal, Intuit, One, and Personal Capital
I really admired the value Frederick brought the start-up we invested in. He has great business “smarts” and was able to quickly build out sales, marketing and business development at an impressive pace. Versatile and impactful.
Randy Komisar - Partner, Kleiner-Perkins
Frederick was critical in launching Western Union’s digital business onto the growth trajectory it’s on today. Under his leadership, his global marketing and business development teams transformed the way we approached the customer and triggered a boom in new acquisition.
Khalid Fellahi, President, Western Union
Frederick’s a guy who likes to stay on the innovative end of things. From my time knowing him, he’s pushed through some big changes in e-commerce and payments working with giants like PayPal and eBay as well as nimble start-ups like Veem.